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Emilio Pucci’s New e-Boutique

If you are on the e-mailing list for Emilio Pucci, then perhaps you spent the weekend perusing the newly designed e-commerce site. Mailing listers received a Private Opening invite to shop from Friday thru today and receive free shipping on all purchases. What I love about the site is the photography of the models. They do the perfect job of capturing the fun and youthful vibe of the Pucci Brand. The energy in the models antics is as vibrant and electic as a Pucci print it’s self. Of course when presenting things on-line for sale it is important to show the garment in a way for the customer to really understand what it looks like BUT invoking a feeling and creating a desire to experience what is being presented to you speaks volumes! People are not just buying your product but buying the image you are portraying. The new Pucci e-commerce site does an excellent job with this!

See sneak-peak picts of the new e-Boutique and looks from the SS09 Collection after the jump!

Looks from the SS09 Lookbook…

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