Official Press Release
(Philadelphia, PA) – October 14, 2008 – UNDRCRWN, the premier luxury basketball lifestyle brand, today announces their collaboration with recording artist, actor and author Marshall B. Mathers III, a.k.a Eminem. To support the release of his new book, The Way I Am, UNDRCRWN has designed a limited edition Eminem caricature tee shirt. The 100% cotton tee features “Detroit Slim” in Detroit Pistons colors, holding a “Greatest of All Time” Trophy in one hand and touting his book in the other.
The tee goes on sale on October 15, 2008 and will be sold exclusively on UNDRCRWN.com and at Nort 235 (235 Eldride Street) in New York City during the book’s launch party that evening. The tee will then be available in a limited run beginning October 31 at UC retailers nationwide.
“Undrcrwn sees Eminem as a representation of our core values. Eminem is someone that has fought through adversity and naysayers to become one of the greatest artists of all time. With every product we create we make sure that it represents who we are and what we stand for.” says Dustin Canalin, Creative Director.
In The Way I Am, for the first time, the world’s most controversial and enigmatic rapper writes, candidly, about how he sees the world. The book includes more than 250 full-color and black-and-white photographs-including private family snapshots and personal Polaroids-which illustrate The Way I Am. This visual self-portrait spans the rapper’s entire life and career, from his early childhood in Missouri to the basement home studio he records in today, from Detroit’s famous Hip Hop Shop to sold-out arenas around the globe.
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