A lot of street wear tees are usually based around the idea of “playing” with a famous logo or piece of art. It’s not a new concept, people have been doing it forever. Everything from Tide (early Freshjive) to Warhol portraits (1/2 the brands out there) have been given a twist to further the message of small brands. The tees I saw in Vegas were no different – but I did feel like there was a giant increase in the number of tees touting very high end brands. This too is not new, but I felt that this time around there were so many more. Maybe it’s the economy crunch? Can’t afford real YSL but I can feel close to the brand by wearing a tee with it’s logo? Or, maybe it’s a t-shirt brands way of aligning itself with what it thinks is cool, for example, girls that like Chanel should like my brand. Whatever it is, there were a million (not quite, but almost) of these “designer” tees – I didn’t take pics of most of them but I’d be confident in saying that almost half of the clothing brands we looked at had some kind of designer reference – Chanel and Karl being the most used. We even saw a shoe that made a designer reference.
Oh, and by the way, word on the street is that Fucking Awesome is coming back and re-issuing the Karl Lagerfeld “Gangsta Situations” tee (Yay!) – you heard it here first. Check out more pics after the jump . . . .
- Chanel-inspired Brian Lichtenberg Tees and Tanks Now Available at Alex & Chloe
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- Merci! M.I.S.S. Thanks Blood Is The New Black