Based in LA and started 4 years ago, Eric Espinoza, “Man of Business”, started UNIF (”Ur Not In Fashion”) to help the stylishly challenged.  His quirky fun pieces are definitely not for the timid and have lots of personality.  He doesn’t shy away from color and his cuts are feminine and flattering.  Though he also has a men’s collection, the women’s pieces are all designed with just the ladies in mind.  The Holiday collection features plaid pieces in a purple, black and turquoise color palette.  The Spring Collection incorporates more colors and has lots of 80s accents like skirts with suspenders, paint splatters, and crop tops.  Check out sneak peaks of the UNIF women’s Holiday 2008 and Spring 2009 collections after the jump.

A look from UNIF Spring 2009. Flannel looks from Holiday 2008 - I love the multi-color lurex (the metallic stuff) running through the flannel!

Looks from the Spring 2009 collection:

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Tags: Eric Espinoza, fall 2008, MAGIC Tradeshow, Slate, spring 2009, UNIF, Ur Not In Fashion