Rihanna As The Face of Gucci’s UNICEF Ad Campaign
Gucci has been pretty active raising money for UNICEF, the United Nations Children’s Foundation, and in it’s latest project, it’s chosen Rihanna as the face of the campaign. Gucci designed a collection called “Tattoo Heart” all the pieces feature a “tattoo-style heart motif” and 25% of the proceeds from the sale of the collection going to UNICEF. This is not the first time Gucci and Rihanna have worked together: In February, Rihanna performed at a Gucci fundraiser for UNICEF and helped raise $5.5 million. Frida Giannini, the designer for Gucci, explained her choice:
So when we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, we wanted someone with a strong personality,” Giannini explained. “I felt a musician and a beautiful woman was the perfect icon for this campaign.
The ads were shot in Paris by Inez van Lamsweerde and Vinoodh Matadin and will be in December magazines.
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Tags: Frida Giannini, Gucci, inez van lamsweerde, Rihanna, unicef, united nations, united nations children's fund, vinoodh matadin
