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kristin davis belk

It doesn’t seem like celebrity designers are going anywhere – they are in full force! The newest to the batch is Kristin Davis who is designing a collection for Belk. I had never heard of Belk so I looked it up and it looks like a department store based primarily in the South. Her collection launches in the fall and will be available at 125 stores and online. “The modern, feminine, style-savvy line will launch with compelling assortments of women’s apparel, sleepwear, loungewear, shoes, handbags and jewelry.” I only saw one look, and if that’s any indication, this collection looks just as bad as the one Sarah Jessica Parker did for Dave & Barry’s. I wonder if Ms. Davis will follow in SJP’s shoes and launch a fragrance as well?

queen latifah

Speaking of fragrances, the mighty Queen Latifah just signed a deal to release a fragrance for Fall 2009 that has targeted distribution in department stores and is aimed at the “urban market in addition to middle-aged consumers.” No other details yet, we’ll keep you posted.

Read more about Kristen Davis’ collection at Belk here.

See pictures of the store rendering and a piece from the Kristin Davis collection after the jump.

kristin davis belk

Images via WWD

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