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Everybody Loves Kate: Kate Moss Face Of Donna Karan’s Fall ’08 Campaign


kate moss for donna karan
Left: Image from Donna Karan Fall ’08 Campaing featuring Kate Moss, shot by Mert Alas and Marcus Piggott.  Right:  Interior shot of Union Street Station.

People cannot get enough of Kate Moss. Her face is emblazoned on many a t-shirt and she’s been the face of a number of companies including David Yurman, Rimmel, Agent Provocateur, Chanel Coco Mademoiselle and YSL, along with having her own line at Topshop and her own fragrance. This fall she will also be the face of Donna Karan’s Fall 2008 collection which brings to life “the glamour of the Orient Express.” The campaign was shot in LA’s beautiful, historic Union Street station and is about “the woman on the go.”  I think Kate Moss is a beautiful style icon but I wonder if consumers will ever get tired of her, or can distinguish between the products she promotes?  At what point is it confusing for consumers to see the same face repping everything from Topshop to YSL?  Is there any confusion of brands, messages and styles?  Does this generation need a new icon/role model that is more than just a pretty face?

Images & Info of Fall 08 Campaing:  WWD

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