J Brand goes green

While Seven Jeans occupy the bodies of soccer moms now, J Brand has the Alice & Olivia-loving set in their tangled web of dark wash skinny jeans and wide-leg trousers.

And, like any cooler younger sister competing in this denim market, J Brand has reworked some of its more popular styles to keep their customers buying those $200 jeans in our slagging economy.

The Lovestory and Monroe can now be found at Shopbop made out of 98%  organic cotton. The washes look vintage and worn-in. Just what I like. And a purchase of a pair of J Brand Green Label jeans comes with a free canvas tote. Cool, right?

Meanwhile, Shopbop is offering an additional 25% off of items already marked down to 70% off. It’s their version of the stimulus package.


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