It seems like there’s no better way to promote a product than to get a famous pretty face behind it. In the latest on starlet x fashion news, Tod’s announced that Gwyneth Paltrow is featured in the Fall 09 Ad campaign. Tod’s also got Dennis Hopper on board to write and direct a 4 minute “film” (read: commercial) for the Pashmy bag – the bag in the ads with Sienna Miller a few seasons ago. The short premiered at Cannes, but you can view the behind the scenes teaser on the Tod’s site here. The print ads were shot in Capri by Mario Testio – can’t wait to see what those come out like!
On A Side Note: Gwyneth is matched with Robert Downey Jr. in Iron Man, which I saw a few weekends back. The movie was fun and entertaining but the best part was Robert Downey Jr, who is sexy as ever. He was on GQ’s May cover while co-star GP was Vogue’s May cover girl.
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The movie was also racist as fuck, and a blatant piece of propoganda. My skin was crawling/boiling the whole time I watched it. No love for the Middle East. (Which is incidentally in itself a very eurocentric way of looking at the map.)