Keds has been around as long as I can remember but they’ve come a long way since the basic white sneaker that I grew up wearing every summer. Keds just launched an eco-friendly shoe, supporting a Boston non-profit charity, Artists for Humanity. Artists for Humanity provides professional art experience for the local community through after school programming. The aspiring artists designed a shoe to express their concerns about the environmental impact of bottled water consumption, which is reflected in the water bottle graphics on the shoes.
Here are the details on the compostion of the shoe: 100% Organic uppers, 25% Recycled uppers, 25% Recycled rubber outsole, and water based printing inks. $1 per pair sold will be donated to Artists for Humanity and the shoe will retail for $50.
More facts on bottled water consumption after the jump . . .
THE FACTS ON BOTTLED WATER CONSUMPTION
*Four of every five plastic water bottles end up in landfills or as litter which is over 2.5 billion bottles a year!
*Water bottles buried in landfills can take up to 1,000 years to biodegrade.
*Incinerating used bottles produces toxic byproducts and the bottles themselves leak toxic byproducts into the groundwater.
*The plastic used to make water bottles is derived from crude oil. It takes 1.5 million barrels of oil per year to satisfy America’s demand for bottled water.
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