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COMME DES GARÇONS x H&M Autumn ’08


Just when you thought mainstream collaborations couldn’t get more mind blowing (I mean really what could compare to H & M x Karl Lagerfeld?!!?), H & M teams up with the likes of Comme Des Garçons to debut a collection this Fall (I know, we have to wait that long, WTH!?!) Comme Des Garçons founder and head designer Rei Kawakubo will create this autumn’s guest designer collection. Here is what she had to say about the collection:

“I have always been interested in the balance between creation and business. It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it”, says Rei Kawakubo, Comme des Garçons.

The collections will include items for both men, women and children as well as accessories and an exclusive unisex fragrance.

Margareta van den Bosch, creative adviser for H & M had this to say about the collaboration:

“Rei Kawakubo has been at the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us. We have tremendous respect for Kawakubo’s fashion philosophy of questioning fashion’s ingrained patterns, and admire her artistic approach to design. We are particularly excited that the collection will be launched in Japan, Kawakubo’s native country, at the same time as the launch of our new store there”

The world launch of the collection will be at the opening of H&M’s second store in Tokyo, Japan, in the beginning of November. Launch date for other H&M markets will be a few days later.

Comme des Garçons Ltd was established in 1973 as a company based on creativity and originality. Always pushing the frontiers of design and never accepting the status quo, Comme des Garcons now produces 14 different brands and employs nearly 700 people, with shops in over 25 countries.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has around 68,000 employees and over 1,500 H&M-stores in 28 countries. For further information visit www.hm.com.

Well, all I can say it let the games begin!! You better start lining up now and book marking your eBay auctions!

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