The Hotstepper
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Breaking News – Lead The Way!


A news story brought to us by the good people at Reuters is reporting that people who buy three pairs of sneakers a year are far more likely to be leaders than others. Mindset Media, a media company that examines personality traits of different consumers, found that in interviewing 7,500 people, using market research group Nielsen’s online panel, multi-sneaker buyers, (or sneakerheads as they’re commonly called) are 50 percent more likely to be very assertive and 47 percent more likely to be spontaneous. Now, I’m not going to tell you how many pairs of sneakers I have in total, or buy in a calendar year, but it’s a lot more than three. I will definitely be showing this article to my mother, and letting her know the scientists say my habit is fierce, and to keep on leading, parachuting out of airplanes, and breaking into spontaneous interpretive dance as I have been known to do. It will get me somewhere, and as an added plus, I look great! Ladies, if you’ve got a monkey on your back hooting and hollering about your ever-growiing collection, as long as you’re not maxing out your credit cards, and taking out subprime loans to support your habit, I suggest you do the same.

Photo: REUTERS/Joseph Chaney

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