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Women Making History: Lanie of Hellz Bellz


To put it simply, Lanie Alabanza-Barcena, is streetwear royalty. The San Diego native moved to New York and paid her dues designing for some of the streetwear industry’s heaviest hitters —Rocawear and Triple 5 Soul—before creating her own brand, Hellz Bellz.

Her remarkable eye for design and innovative cut and sew pieces, have quickly propelled the brand to the fierce presence it is today.

Get personal with Lanie and Hellz Bellz (plus check her hand-style!), after the jump!

London calling…

Miss Lanie and fam…

Lanie keeps her nails-did game SERIOUS!


A peek at the HELLZ BEARZ…cute sittin’ in your kid’s room or on your grown-and-sexy bed!

Hellz Bellz French Terry Cotton Anchor Coat…will keep you TOASTY!

That full button/full zip design is ridiculously fly!

At the beginning of the month, we reported on the Hellz Spring ’08 drop…and in case you missed it, the tee above is a part of that drop…

HELLZ X INSA Jean Collabo…

Hellz teamed up with South-East London based artist INSA to create a special collaborative denim jean. Insa best recognized for his “graffiti fetish” work.. just in case you didn’t know. The jean will be available at select boutiques worldwide.

See the rest of Hellz Bellz Spring ’08 Collection, if you haven’t already, and stay up with Lanie at any of the below links:

Hellz-Bellz.com

Myspace.com/rockthehellz!

Miss Lawn’s Slam x Hype blog

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