Ladies, we’ve come to the final day of our Women Making History series. We hope you’ve enjoyed reading about the outstanding ladies who are “making history�? in their respective fields, as much as we’ve enjoyed featuring them.
Gabriella’s up first:
“Though Mama’s International Secret Society started in 2006, I had been playing around with the idea for about a year before the thoughts came to fruition. I had been in the industry for about four years and I was frustrated with how much of a “boys club�? it was. I knew there were plenty of women in the biz, but that they weren’t getting the shine that the boys were. I wanted to create a forum for the ladies to get together and share experiences and ideas and also create a media outlet to give women’s product the attention that it was not getting on men’s-focused online platforms. The ladies often get hit with a bad sterotype of tearing each other down and I wanted to prove that sterotype wrong. Strength in numbers! I knew that M.I.S.S. was a large undertaking, and if done right, would be bigger than I could handle so I asked Liz Baca, of The Goods!, if it was something that she wanted to work on with me. When I told her the idea she was down from the start.�?
After the jump, Gabriella concludes her back-story on M.I.S.S. Crew and shares a little about herself. Liz follows this with her story, along with pictures to share! JUMP!
“When we started M.I.S.S., it really was like a secret society. Our existence was secret, membership was invitation only and our website was password protected and only accessible to members. We kept it secret for four months and then introduced ourselves to the world on April 10, 2006. The decision to go public was not easy, and Liz and I struggled with it for a while. Part of us wanted to have that “secret handshake” style society, but at the same time we knew that if we were going to make an impact on the industry, we had to go public. Once we got our membership in order and debuted our “Dear Diary” where we looked at “A Day In The Life” of our members, we took the site to the next level to reach our second goal of creating an online media outlet that highlighted women’s product. What you see here today is a result of over two years of hard work and Liz and I hope that you enjoy M.I.S.S. as much as we enjoy working on it.”
Get to know a little more about Gabriella below:
Liz’s side of the story:
“I remember the day I received the call. I was driving over the Bay Bridge into the City. I had just cruised through the toll plaza when I got “the” call from Gabriella. She had devised a master plan for female internet domination, one that would bring the talented ladies we knew together, a female voice in a sea of sausage…She called it M.I.S.S. (Mama’s International Secret Society). I loved it instantly. But she felt it needed something more, M.I.S.S. “something”, I suggested Crew and like Wonder Twins we activated and formed like Voltron to create M.I.S.S. Crew. Gabriella searched domain names on-line while we were on the phone and by the time I got into San Francisco, www.misscrew.com was ours. We later sealed the deal with a more formal “high five”. It’s been a labor of love for well over 2 years, countless hours “cooking” in the kitchen, laughs for days, long nights into early morning photo sessions, bi-coastal phone meetings and once and a while a tear of joy and sometimes pain. We do this because we love it. We do this for you.”
Ain’t that the truth! Here are some little known facts about Liz:
The very first M.I.S.S. invite for the password protected site!
Liz, Gabriella and a very fashionable friend!
The Ladies rockin’ Mama tees a few years back at MAGIC in Las Vegas…Check the classic “Cash Rules” tee, behind Gabriella, in it’s original colorway!
Gabriella’s signature Chanel glasses…while, Liz can always be caught rockin’ some serious earrings and multiple necklaces…
The ladies letting loose and without their computers!
The first series of M.I.S.S. stickers!
The first M.I.S.S. splash page and our logo by TooFly!
Making sure your nail kit looks tight! Keep an eye out for M.I.S.S. nail files and totes bag give-aways at M.I.S.S. sponsored events!!
So there you have it ladies—our last Women Making History feature for Women’s History Month, 2008. Tomorrow we’ll bring you our last round up of all 27 ladies but for now, if you want to stay up with Gabriella and Liz, make sure to bookmark their blogs:
- M.I.S.S. Honors Women’s History Month 2010
- Women Making History: Week One Round-Up
- Women’s History Month 2012
- M.I.S.S. Honors Women’s History Month
- Women Making History: The Generations Before Us