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Women Making History: Gabriella & Liz, Founders of M.I.S.S. Crew


women making history

Ladies, we’ve come to the final day of our Women Making History series. We hope you’ve enjoyed reading about the outstanding ladies who are “making history�? in their respective fields, as much as we’ve enjoyed featuring them.

We couldn’t think of a better way to end the series than to have our founding members, Liz “Busy Lady�? Baca and Gabriella “Mama�? Davi-Khorasanee share their stories of how M.I.S.S. Crew came about!

Gabriella’s up first:

“Though Mama’s International Secret Society started in 2006, I had been playing around with the idea for about a year before the thoughts came to fruition. I had been in the industry for about four years and I was frustrated with how much of a “boys club�? it was. I knew there were plenty of women in the biz, but that they weren’t getting the shine that the boys were. I wanted to create a forum for the ladies to get together and share experiences and ideas and also create a media outlet to give women’s product the attention that it was not getting on men’s-focused online platforms. The ladies often get hit with a bad sterotype of tearing each other down and I wanted to prove that sterotype wrong. Strength in numbers! I knew that M.I.S.S. was a large undertaking, and if done right, would be bigger than I could handle so I asked Liz Baca, of The Goods!, if it was something that she wanted to work on with me. When I told her the idea she was down from the start.�?

After the jump, Gabriella concludes her back-story on M.I.S.S. Crew and shares a little about herself. Liz follows this with her story, along with pictures to share! JUMP!

“When we started M.I.S.S., it really was like a secret society. Our existence was secret, membership was invitation only and our website was password protected and only accessible to members. We kept it secret for four months and then introduced ourselves to the world on April 10, 2006. The decision to go public was not easy, and Liz and I struggled with it for a while. Part of us wanted to have that “secret handshake” style society, but at the same time we knew that if we were going to make an impact on the industry, we had to go public. Once we got our membership in order and debuted our “Dear Diary” where we looked at “A Day In The Life” of our members, we took the site to the next level to reach our second goal of creating an online media outlet that highlighted women’s product. What you see here today is a result of over two years of hard work and Liz and I hope that you enjoy M.I.S.S. as much as we enjoy working on it.”

Get to know a little more about Gabriella below:

Liz’s side of the story:

“I remember the day I received the call. I was driving over the Bay Bridge into the City. I had just cruised through the toll plaza when I got “the” call from Gabriella. She had devised a master plan for female internet domination, one that would bring the talented ladies we knew together, a female voice in a sea of sausage…She called it M.I.S.S. (Mama’s International Secret Society). I loved it instantly. But she felt it needed something more, M.I.S.S. “something”, I suggested Crew and like Wonder Twins we activated and formed like Voltron to create M.I.S.S. Crew. Gabriella searched domain names on-line while we were on the phone and by the time I got into San Francisco, www.misscrew.com was ours. We later sealed the deal with a more formal “high five”. It’s been a labor of love for well over 2 years, countless hours “cooking” in the kitchen, laughs for days, long nights into early morning photo sessions, bi-coastal phone meetings and once and a while a tear of joy and sometimes pain. We do this because we love it. We do this for you.”

Ain’t that the truth! Here are some little known facts about Liz:

The very first M.I.S.S. invite for the password protected site!

Liz, Gabriella and a very fashionable friend!

The Ladies rockin’ Mama tees a few years back at MAGIC in Las Vegas…Check the classic “Cash Rules” tee, behind Gabriella, in it’s original colorway!

Gabriella’s signature Chanel glasses…while, Liz can always be caught rockin’ some serious earrings and multiple necklaces…

The ladies letting loose and without their computers!

The second M.I.S.S. splash page by Fawn Gehweiler. Check her dear diary page here!

The first series of M.I.S.S. stickers!

The first M.I.S.S. splash page and our logo by TooFly!

The limited edition collabo t-shirt with Mr. Frames of Nails Did!, as mentioned in I.D. Magazine!

miss frames id

miss crew frames id

Making sure your nail kit looks tight! Keep an eye out for M.I.S.S. nail files and totes bag give-aways at M.I.S.S. sponsored events!!

So there you have it ladies—our last Women Making History feature for Women’s History Month, 2008. Tomorrow we’ll bring you our last round up of all 27 ladies but for now, if you want to stay up with Gabriella and Liz, make sure to bookmark their blogs:

Gabriella shares with us “The Glamorous Life”www.mamclothing.com

…and Liz shows us her booty at “The Goods!”...www.gottagetthegoods.com

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14 Responses to “Women Making History: Gabriella & Liz, Founders of M.I.S.S. Crew”

  1. Em says:

    At the risk of sounding cheesy, both of you really inspire me to work hard and I think you’re definately someone to look up to. You were both the perfect end to the Women Making History feature.

  2. Gabriella GDK says:

    Hi Em! Thank you! It’s ladies like you that make it all worth while :)

  3. Office Tramp Office Tramp says:

    I truly heart both of these ladies! I second Em’s comment above : )

  4. julie says:

    what is it with all these girl and their new toys being vibrator’s. there nothing like the real thing

  5. Chellz says:

    Keep doing your thing ladies — I [heart] M.I.S.S. Crew!!!! Thanks for keeping the site updated on a regular, and opening our eyes to what’s going on in WOMEN’s streetwear and culture… In such a male-dominated arena, you’re both truly holdin it down!
    Kudos (such a cornball!, lol). : D

    *** Chellz ***

  6. BLB BLB says:

    Hey Ladies!! Thanks for all the love, makes it worth it even more to hear your kind words!! And Julie, I def hear you on what your saying…but they certainly aren’t a bad thing…that’s for sure! We’ll keep doing the thang ladies as long as you keep co,ing back for more! xoxo

  7. chichi says:

    basically everything has been said,
    you guys are an inspiration for the females,
    but really ME,
    I feel as if your journey unfolds a story of HOPE,
    i dream to be able to get to your level of success:]

  8. Sondra Sondra says:

    HELL YEAH, I was waiting for you guys to feature yourselves in the Women Making History Series!!!
    You gals are just way too cute. Keep holdin’ it down!! Hope to see you at next Magic…..
    Thanks for making part of your crew.
    xoxo.
    Sondra

  9. lauren says:

    what kind of sneakers are the girls wearing in the first pic?

  10. MINA says:

    yoooo keep up the freshness always, ok? and where can i cop some stickers?!?!?
    xoz, mina

  11. BLB BLB says:

    Hey Lauren!! I’m (Liz) rocking some Vandal Supremes from 2002 and I’m not sure what’s on Mama’s feet…maybe the Destroyer Dunk Hi?? Will investigate and confirm! thanks for dropping by…xoxo

  12. BLB BLB says:

    Hey Mina!! thanks for the luv! The stickers pictured are all gone ;( We do have some new ones…if you are in the Bay Area we’re having a 2 year Bday party on April 25th (stay posted for more details) and we’ll def have stickers there!! xoxo

  13. Gabriella GDK says:

    Hi Lauren! I’m also wearing Vandal Highs – they were just a black/white general release.

  14. lauren says:

    well now that i know, the shopping begins. haha thanks girls :)

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