The First Step Is The Hardest


vivienne-westwood.jpg

Although the fashion industry as a whole has been pathetically slow in taking action aganist the lack of diversity on the runways, leave it to Briatin’s original punk-princess to be the first to mix things up a little bit.

Last season, Vivienne Westwood told the Telegraph that magazine editors were “racist? for ignoring black models and that the fashion edrixes  “should be ‘forced’  to use a certain proportion of black models even if it hit their circulation.?

She also went on to say “They have to be prepared to take a drop every now and again and then people would get used to it and think, ‘I should buy this magazine because there is a beautiful black girl on it’.?

It sounded great (music to my ears), but by the time Westwood’s spring presentation rolled around not five, four, three, or two, but one token black model appeared on her runway. In fact, it was the African stunner Ajuma.

But as is usual with the legendary dame, there was some method behind her madness:

She wanted the one black model in her show to nab the campaign. This is what I like to call a “statement.?

And a staement she has made in the Juergan Teller lensed ad pictured above. Ajuma looks like a fierce Grace Jones with a fade and machine gun. And Vivienne looks pretty wicked too.

Snaps all around.

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