Thursday night, Reebok invited M.I.S.S. Crew to the launch event for their latest and greatest campaign for the iconic woman’s Freestyle sneaker, The Freestyle World Tour. This collection is an apparel and footwear line inspired by six of the world’s most glamorous and fashion forward cities, and represented by six rising star celebrities who embody the “freestyle” mentality: Tokyo by dancer Ai Yasuda, Madrid by singer/model Bimba Bose, London by DJ Nikki Beatnik, Paris by singer Yelle, New Delhi by actress Sagarika Ghatge, and New York by actress Sheetal Sheth.
London – Paris
Tokyo – New York
New Delhi – Madrid
The party was held in an amazing house/former sausage factory which I immediately recognized as the residence of the Real World 10: Back To New York season. I wonder if the essence of Coral and The Miz lingers! Caught some cool celeb sightings on the red carpet and wandering around the party, like Gossip Girl’s Blake Lively, Leighton Meester and Jessica Szhor, as well as Lil’ Kim, Amy Smart, Christina Milian and Vanessa Minillo. Check out some video, and hear what the celebs have to say here.
The Freestyle World Tour Collection sneakers will all retail for $85 and are dropping in the following order:
Feb – Tokyo – Out now!!
March – Paris
May – New Delhi
July – Madrid
September – London
November – New York
Check the interactive microsite for more images and information here.
After the jump, more pics of the lovely brand embassadors and the event.
The collection was displayed all around the house like it was meant to be there. Now that’s talkin’ lifestyle!
Brand ambassadors l-r: Ai Yasuda, Sagarika Ghatge, Yelle, DJ Nikki Beatnik, Shetal Sheth, and Bimba Bose.
rocking their respective kicks l-r: Tokyo, New Delhi, Paris, London, New York, Madrid.
DJ Nikki – super nice, and holding the London Freestyle, my fave shoe from the collection.
campaign images courtesy of Reebok.
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