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Publish or Perish



If your dream has always been to publish a book and you don’t know where to start, today is your lucky day. powerHouse Publishing has just announced the The powerHouse Publishing Workshops scheduled for February 2008. The new series of workshops is specially designed to engage and enrich the knowledge of aspiring and established artists, photographers, designers, and packagers looking to learn the secrets of creating compelling art book projects. With workshops on topics from book design, image analysis, editing, presentation, and sponsorship and promotions, there is definitely lots to learn! The workshops are kept small with many limited to 6 people so if you’re interested you should register soon. And, if you’re a student, they have student rates. Registration closes January 15, 2008.

Workshop descriptions and registration info after the jump . . .

All workshops will be held at The powerHouse Arena,
37 Main Street, DUMBO, Brooklyn, NY

MAKING THE BOOK: Image Analysis & Sequence Editing
Daniel Power, Publisher of powerHouse Books

Seven-hour Saturday class, February 2, 2008, 10 am–5 pm
Required materials: Original photographs or hard copies of visuals you want to make into a book.
Registration Fee $500, Student Rate $350 (with valid student ID)

This workshop will concentrate on the format and graphic design of books by analyzing image aesthetics and sequence editing. Reviews of published art photography books, works-in-progress, and submissions will complement a detailed review of student work. Reviews will underscore the use and significance of focus, movement, storyline, and emotion in creating multiple layers of accessibility through a photography book or portfolio. This class is ideal for those working on a personal book or those interested in exploring a new format for their work. Due to the hands-on nature of this workshop, the number of participants will be limited to 6.

MAKING THE BOOK: Book Design & Dummy Preparation/Presentation
Kiki Bauer, Senior Designer of powerHouse Books

Five-hour Saturday workshop, February 9, 2008, 12–5 pm
Required materials: A CD with digital low-res files and hard copies of visuals you want to make into a book.
Registration Fee $400, Student Rate $250 (with valid student ID)

This workshop helps you transform your photo project into a prototype “maquette? ready for submission to publishers, editors, and agents—or for a small print run or private edition! The workshop will give you a detailed overview of the process of designing a compelling and attractive visual book. For amateurs as well as those with some experience, this practical workshop will provide you with the basics of book designing. The focus of this workshop is on creating a book based on size as well as page and image count, and gives you the tools and knowhow necessary to prepare your book for going on press. We will explain the basics of QuarkXPress, discuss design and sequencing, and review important elements of layout and cover design. The workshop will also cover aspects of prepress as it has an impact on design ideas and layout, as well as a brief introduction on book production processes. Due to the hands-on nature of this workshop, the number of participants will be limited to 6.

MARKETING YOUR WORK: Publicity, Promotions, & Sponsorship Opportunities
Sara Rosen, Publicity Director of powerHouse Books and Publisher of Miss Rosen Editions

Four-hour Saturday workshop, February 16, 2008, 10 am–2 pm
Required materials: Hard copies of visuals you want to promote, project description, and artist bio.
Registration Fee $400, Student Rate $250 (with valid student ID)

The secret to success in the new economy can be summed up in three simple words: marketing, marketing, marketing. You may have a great project, you may have a mediocre project—but that doesn’t matter if no one has heard of you! Sara Rosen, the mastermind behind powerHouse Books’ phenomenal success in the press, will teach you the basics of marketing, publicity, and promotions so that you can learn how to get noticed in an over-saturated industry. From crafting the perfect pitch and press release to putting together the premier package and following it up with the right touch, Miss Rosen will equip you with the tools necessary for getting your work the attention it deserves—and hopefully, sponsored. Because, after all, it’s all about who you know and how you work it.

MAKING THE BOOK: The Edit and Sequence
Craig Cohen, Associate Publisher of powerHouse Books

Seven-hour Saturday class, February 23, 2008, 10 am–5 pm
Required materials: Original photographs or hard copies of visuals you want to make into a book.
Registration Fee $500, Student Rate $350 (with valid student ID)

This workshop will concentrate on the editing your work as well as the format, graphic design, and production values of your book by analyzing the images and sequence editing. Reviews of published art photography books, works-in-progress, and submissions will complement a detailed review of student work. Reviews will underscore the use and significance of focus, movement, storyline, and emotion in creating multiple layers of accessibility through a magazine piece, photography book, or portfolio. This class is ideal for those working on a personal book or those interested in exploring a new format for their work. Due to the hands-on nature of this workshop, the number of participants will be limited to 6.

REGISTRATION & PAYMENTS
To register for one or several of the workshops, print out the form found at www.powerHouseBooks.com/workshop/registration.pdf
and mail to:
ATTN: The powerHouse Publishing Workshops
powerHouse Arena
37 Main Street, Brooklyn, NY 11201

Or fax to: 212-366-5247, ATTN: Susanne König

For further information or if you have trouble downloading the registration form please email Susanne König at susanne@powerHouseBooks.com.
Payments can be made by check, money order, or credit card. Please make checks out to powerHouse Arena.

If you are interested in taking three workshops, a package deal can be negotiated. Please email Susanne König for further details at susanne@powerHouseBooks.com.

APPLICATION FEE & DEPOSITS Applications are due by January 15, 2008
Please note that courses may fill quickly, so we urge you to apply as soon as possible. We can reserve space in a workshop or review session via telephone and charge your application deposit to your credit card. To check on availability or for questions about enrollment, email Susanne König at susanne@powerHouseBooks.com.

A 50% deposit per workshop is required at the time of your application. Deposits can be made by check, money order, or credit card. The remaining 50% is due by January 15th, 2008.

CANCELLATION POLICY
Enrollment is limited for each workshop, so once you have been accepted your participation is important to us—we are counting on you to attend. If you must withdraw from a workshop, we provide the following refund policy: All monies paid, less an application fee of $50, can be refunded up to 30 days before the workshop. No refunds can be made 30 days or less before the workshop.

COURSE CANCELLATION
If cancellation of a workshop occurs due to low enrollment, we will refund all monies paid in full. We cannot be held responsible for non-refundable airline tickets that are unused due to a course cancellation.

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