Mama x Adidas: Ya’ll ain’t ready!


Pardon the double negatives in our title for this post, but this news has got us a little throwed–e.g.–excited!

Yesterday, we found this item on the Mama clothing blog-a sneak peak at the shoe Gabriella (M.I.S.S’ very own!) will be releasing with Adidas in the early part of 2008. We couldn’t be more excited for her because she definitely deserves it, but even better it’s the second collaboration with a major sneaker maunfacturer and female designer within the past few months!

Which got us to thinking:

Mama has been the “sweet? in the women’s streetwear market for a while now, but with her military inspired collection dropping soon, we have no idea what to expect from this perfect lil union, which intrigues us.

Leah and Married To The Mob have long been the so-called standard in this competitive market, but with no cut&sewn collection or sneaker out yet (we expect something soon), how long will cute tees and sweatshirts satisfy her customer when there are so many more legitimate options now.

Spring ‘08 will be golden…


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