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Sweet Taters

Now in their 4th year, the ladies behind the brand and boutique shop Sweet Tater, Christina Kornilakis and Sarah Gregory keep it coming with their “magic dress?, you know that universal one that will save you on any given night because you can wear with or without pants, with mad accessories or all by itself? Yessir, that one and the Tater ladies have upgraded it with variations in fabric, color and length.

No wonder their design motto is “ena kai kalo,? Greek for “one, but a good one.“If you’re ever in the Nolita area in NYC, you must stop by the Sweet Taters boutique to see their Fall line inspired by men’s suiting and drool over their vintage collection of blouses, winter coats, summer dresses, high waisted denim, and the weakness of all fashionistas, vintage boots!

Oh and did I mention they’re having a sale?
Sweet Tater
280 Mulberry Street (Between Prince/Houston)
NY, NY 10012
212.219.6400To visit the site: www.sweettater.netA little history about Sweet Taters: In 2004, long-time friends Christina Kornilakis, a social worker for 10 years and Sarah Gregory, an artist and free-lance designer, opened the doors to their flagship store in a formerly abandoned Laundromat on a quiet block in quaint NoLita. This is where Sweet Tater (AKA ‘the tatershop’) was born.

Sweet Tater reincarnates the 1950’s through the early 80’s, housing a full line of vintage apparel and accessories, but has become known for its shoes and boots! You may catch Sarah and Christina one day tearing up (and down) the East Coast in their ‘92 Volvo wagon (the ‘tatermobile’) or flying off to Italy and Greece where, as if following an innate treasure map, their aunts guide them through windy village streets which inevitably lead to the gems.

The beautiful vintage pieces they find in their everyday search to fill their boutique, have aided them in their approach to recreate the classic lines of those they’ve found. Due to their history and experience in discovering great vintage, their creations boast a mastered technique in applying unique treatments, craftsmanship and details that read authentic – not as vintage reproduction. Never straying from their inspiration, trademarks like pleat and placket details, pintucks, low pockets, drapey and voluminous sleeves reappear for Fall 2007.

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