Irregular Choice has been one of my favorite shoe companies ever since I bought my first pair a few years back. Everything from the vibrant red of the shoe, the mini heel and the candy striped bobbles on my toes . . . it was love at first sight. Those red babies are a staple in my wardrobe and they always add the right flair to any get-up.
It should come as no surprise that the story of founder and designer, Danny Sullivan, is as varied and unique as the shoes he creates. Fashion, it seems, runs in the family – his parents had a store in London’s King’s Road in the 70’s and 80’s called Transport. Though Danny has no formal training, he always manages to surprise and inspire with his fashion-forward designs.
Irregular Choice has also fun collaborative projects. The Blythe Collection really captured the essence of the quintissential doll – a perfect pairing of the classic retro Blythe with the edgier and stylish Irregular Choice. And anything Blythe would not be complete without the beautiful shots done by Gina Garan.
More recently, Heatherette and Irregular Choice teamed up to produce the cutest shoes eva! The shoes, designed especially for Heatherette’s Spring/Summer ’07 fashion show were in such demand that a limited line will be sold online.
I used to have to hunt to find shoe stores that carried the line in the U.S. or look longingly at the U.K-based online shop. No longer! Ladies, it’s our lucky day as Irregular Choice has just launched it’s U.S.-based online store. To celebrate this, M.I.S.S. and Irregular Choice have teamed up to give all M.I.S.S. Crew subscribers 10% off at the Irregular Choice online store for the month of July! There are so many cute styles!
And, yes, there’s more!! Irregular Choice is launching a clothing line and for one week you can get a sneak peak and leave your comments. Everyone that comments on the clothing line will be entered into a prize draw to win an item of clothing when the range is launched. There will be one winner from the UK and one from the US. Peep the preview here!
Don’t forget to subscribe to get the discount code!!
- Irregular Choice Photography Competition
- Irregular Choice Store Opens in NYC
- Stay Fresh with Irregular Choice’s 10% Off Offer!
- Irregular Choice Shoes & Blythe!!!
- New Blythe x Irregular Choice!!