Russ of Ssur fame has started a new brand just for the ladies called Goumada. The name comes from the Italian word "comare" which means godmother/maid of honor. The word has morphed a bit, is pronounced "Goumada" and is a slang Italian mob term for mistress. The line will only be sold at very few select locations worldwide but 2 tees have already dropped on Cultist so cop ‘em quick! And, if you want to learn more about the man behind the label peep BKRW .

Image: CultistShop

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Tags: bkrw, Cultist, fashion, goumada, ssur, women's fashion