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Sneak Preview of Scarlett Johansson’s Line for Reebok!

Scarlett Johansson’s line for Reebok is not set to ship for another 4 months but press and retailers got a sneak peak of the lin earlier this week.  The line consists of a few basic pieces and Scarlett found her inspiration in the 80’s.  The top with the cut-out hearts looks cute – looking forward to seeing the rest!

Full story after the jump . . .

Image & Info:  wwd

First Look at Scarlett’s Reebox Line
By Whitney Beckett

Scarlett Johansson has been inspired by the Eighties.

The actress was just six years old when the decade ended, but images from “Flashdance” and “Let’s Get Physical” left a lasting impression.

And now, infused with that sensibility as Johansson scoured vintage stores and Reebok archives, the Scarlett [Hearts] Rbk collection is being revealed three months after being announced and four months before it ships. The lifestyle collaboration between the actress and Reebok was unveiled to the press Wednesday. Retailers get to see it today.

Both the spring and the summer deliveries include five key pieces: a racer tank, a sweatshirt, a track jacket, a legging and a baseball-style T-shirt for spring and a tennis-inspired skort for summer. The apparel ranges from $40 to $100 at retail, and the modernized version of Reebok’s original Aztec shoe — in eight different color versions, all with metallic and suede components — sell for $100.

The line will expand into other accessories for fall.

In a take on Reebok’s “I Am What I Am” celebrity slogan, the collection will be marketed through a Web-based “I Am More” campaign, which may include print ads but will not have a TV commercial component. Johansson will be featured in the campaign, and Reebok said it will reveal a new side of the actress.

The company declined to provide volume projections, but said it intends to keep distribution exclusive to better department and specialty stores.

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