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Salvatore Ferragamo Shoe Museum Renovation

Salvatore Ferragamo’s shoe museum in Palazzo Spini Feroni is getting a face lift. Doors are expected to open in November and exhibitions will revolve around color themes. Also in the works – “a new limited-edition collection, called Heritage, based on the designs of vintage shoes and handbags.” I know I can’t wait to get back to Florence!

Info: wwd
Image: Salvatore Ferragamo

New Shoebox

Salvatore Ferragamo’s museum — with such innovative designs as the “invisible? sandal made with nylon thread, or the shoe constructed with woven cellophane candy wrappers — is getting an overhaul. “When I was 18, my first job was to dust the shoes we had kept throughout the years,? recalled Ferruccio Ferragamo, chief executive officer of Salvatore Ferragamo Italia SpA, and who is overseeing its renovation. Ferruccio, one of Salvatore’s sons, heads the museum’s management, although, in his words, “The museum was [his late sister] Fiamma’s dream.?

“The family is very much aware of the importance of preserving the past,? said Stefania Ricci, curator. “Indeed, Fiamma set up the museum in 1995, but her father, Salvatore, was forward-looking in registering all of his trademarks, which was very unusual, and kept all his main models.?

The space remains at Palazzo Spini Feroni, Ferragamo’s impressive medieval headquarters in Florence, but it will double in size to 5,400 square feet. After the renovation, there will be an entrance on the street and greater visibility. It’s slated to reopen in November with an exhibition revolving around color.

“Salvatore Ferragamo appreciated vivid hues — he didn’t care for pastels,? said Ricci. “Even the red used for the packaging is a rich, thick-textured red.?

The museum owns 40,000 shoes, 10,000 of which are from the Salvatore period, but only 200 designs can be displayed at a time, according to the curator. The company plans to sell a new limited-edition collection, called Heritage, based on the designs of vintage shoes and handbags.

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