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Marc Jacobs Teams Up With Waterford

“[T]his holiday, [Marc] Jacobs will launch the Marc Jacobs Waterford collection of fine china, glassware, flatware, barware, stemware and crystal and glass objects.

Image & Info:  wwd

Jacobs Brings His Vision to the Table
By Marc Karimzadeh

NEW YORK — Since moving into an apartment in Paris’ 7th arrondissement, Marc Jacobs has grown fond of entertaining friends at home.

Over the past two years, he has been combing antique stores, flea markets and galleries to assemble table settings, and in the process, Jacobs has become quite a home design aficionado. It was only a matter of time, then, before the designer put his own spin on the category, and this holiday, Jacobs will launch the Marc Jacobs Waterford collection of fine china, glassware, flatware, barware, stemware and crystal and glass objects.

“I personally enjoy having a beautiful table and having people over and very nice things on the table and good food to eat,? he said. “The new collection probably inspirationally comes from where I am in my personal life.?

Jacobs had been dabbling in the home category for a few years, working with designer Clare Corrigan on cashmere blankets and fur cushions and developing glass creations with Moser that were exclusive to his own boutiques.

“We wanted to do glassware, and Clare would show us her inspirations, which were ultratraditional china and stemware,? said Robert Duffy, president of Marc Jacobs. “We liked that sensibility because that’s what we used ourselves.?

The special pieces were popular with the designer’s fan base, prompting Jacobs and Duffy to seek a license with Waterford. Pieces in the Marc Jacobs Waterford collection include purist flatware, modernist glasses with a silver ring base, crystal goblets with a classic hand-etched cross motif, plates with a clover-leaf motif in muted colors, classic crystal bowls and color-block Murano glass vases.

“It’s nice to change the mood of the table or your house for a dinner or for lunch,? Jacobs said. “I don’t entertain on that level, don’t get me wrong. I am not having these fancy dinners. It’s still done in a casual way, but it is nice to change the mood of the table with the seasons, with the time of day, with the group of people you have coming over. “

The first delivery will reach Marc Jacobs boutiques and upscale specialty stores next month in time for the holiday selling season. It will consist of vases, decanters, colored giftware and three dinnerware collections. The second delivery for spring will expand the offering to include bar items, table linens and additional stemware, giftware and silverware.

Suggested retail price points are $85 to $95 for stemware, $95 for footed tea lights, $135 to $180 for dinnerware, $150 to $350 for crystal flowerpots, $400 for decanters and pitchers and $1,500 to $1,900 for colored glass giftware. Michael Nash developed the packaging for the Marc Jacobs Waterford collection, consisting of boxes covered in textured paper with a black logo.

Distribution is aimed at upscale specialty stores, as well as Marc Jacobs boutiques. Duffy, who declined to divulge sales projections, would ideally like to highlight the home collection in separate areas, space permitting, and eventually have stand-alone stores. The plates, cutlery and glasses may even make their way to an eatery soon.

“I have always said that I would love to do a restaurant,? Duffy quipped.

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