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Fruition Las Vegas – Vision Driven Design

The FRUITION family from Vegas is dropping knowledge once again with their new feature section Vision
Driven Design on their informative website The feature chronicles Union LA’s
Chris Gibbs and his design process for the shoe that changed the game in ‘05 the Clerks Pack Union 180! In a calculated effort to make street wear design better, FRUITION is featuring the blueprints to some of the best and most innovative contemporary street wear products in hopes to inspire others to push the
creative envelope in design within the street wear community. Gibbs sheds light on his experiences in
working at Supreme for years and how the entire concept of the Union 180 came to be from the
advertising to the execution of the final product. Definitely a good read and another reason why FRUITION
is changing the game one strategic move at a time!

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